Tecnipec makes Agro Advisor, Tupl Agro's AI-powered software, available to its customer network — enabling farmers to receive personalized alerts and agronomic recommendations via WhatsApp.
Tecnipec, a Palencia-based leader in the supply of agricultural seeds, fertilizers, and herbicides, is making Agro Advisor — the AI software developed by Tupl Agro — available to its network of clients and distributors. This integration allows the farmers working with Tecnipec to receive tailored alerts and recommendations for their specific farms, delivered in real time directly to their mobile phones via WhatsApp.
The Tupl Agro software analyzes each farm 24 hours a day, 365 days a year, providing alerts on pruning times, potential pest risks, crop density, humidity levels, adverse weather conditions, and more. It also sends periodic agronomic recommendations covering risk maps, humidity maps, soil and foliar analysis reminders, fertilization alerts, and sector news — all automatically, without any action required from the farmer.
Antonio Manuel Adrián, General Manager of Tupl Agro, points to a new era for the sector: "We are entering Agriculture 5.0. The main barrier today is not data collection — it's translating that data into clear, actionable information that reaches the farmer at exactly the right time. That is precisely what Agro Advisor does through WhatsApp."
For his part, Daniel Cuesta, Commercial Director of Tecnipec, highlights the value of the partnership: "Our network of clients and distributors is broad and diverse. Making a tool like Agro Advisor available to them means we can offer real added value — farmers get specific, timely advice on their land without any technical complexity on their part."
About Tecnipec
Founded in 1981, Tecnipec is one of the leading agricultural input suppliers in the Castilla y León region of Spain. With a wide catalogue of seeds, fertilizers, herbicides, and phytosanitary products, the company serves more than 500 farmers and works through a consolidated network of distributors. More information at grupotecnipec.net.
About Tupl Agro
Tupl Agro is a company founded in 2020 in Málaga, formed by a team of experts in agriculture, software, and artificial intelligence. It is a subsidiary of Tupl Inc., a multinational AI company with more than 60 employees in the United States, Spain, and Japan.
Contact
comercialagrotecnipec@grupotecnipec.com
Tecnipec — Daniel Cuesta, Commercial Director: +34 646 487 781
Tupl Agro — Antonio Manuel Adrián, General Manager: +34 610 046 024