Medifer, a leading Mediterranean fertilizer manufacturer, bets on field digitalization by making Tupl Agro's AI software available to its distributor network — so farmers receive timely, personalized WhatsApp alerts and agronomic recommendations.
Medifer, an Alicante-based leader in fertilizer manufacturing for the Mediterranean market, is rolling out Agro Advisor — Tupl Agro's AI-powered platform — across its distributor and client network. The move marks a significant step in the company's commitment to agricultural digitalization, giving the farmers in its ecosystem access to continuous, AI-analyzed crop monitoring delivered directly to their phones via WhatsApp.
Agro Advisor analyzes each farm 24 hours a day, 365 days a year, generating automated alerts covering pruning schedules, pest risk warnings, crop density assessments, humidity reports, and adverse weather notifications. The platform also delivers periodic agronomic recommendations including risk maps, foliar and soil analysis reminders, fertilization schedules, and relevant sector news — all without any manual input from the farmer.
Antonio Manuel Adrián, General Manager of Tupl Agro, frames the partnership within a broader agricultural transition: "We are entering Agriculture 5.0. The main barrier is no longer collecting data — it is interpreting it and communicating it in a clear, useful way to the farmer at the right moment. That is exactly what Agro Advisor does."
Carlos Cerezo, General Manager of Medifer, underscores the strategic importance of the initiative: "Medifer has always been committed to offering the best solutions to our distributors and to the farmers we serve. Integrating Agro Advisor into our network means those farmers now have a powerful AI tool working for them every day — helping them make better decisions on their land."
About Medifer
Medifer is a Spanish company with more than 50 years of experience in fertilizer manufacturing, specialized in solutions for Mediterranean agriculture. With a production capacity exceeding 200,000 tonnes per year and a catalogue of more than 400 products, the company generates revenues above €70 million, operates in 15 countries, and serves more than 350 clients. Medifer is a benchmark in the industry for agronomic innovation and sustainable crop nutrition.
About Tupl Agro
Tupl Agro is a company founded in 2020 in Málaga, formed by a team of experts in agriculture, software, and artificial intelligence. It is a subsidiary of Tupl Inc., a multinational AI company with more than 60 employees in the United States, Spain, and Japan.
Contact
Medifer — Carlos Cerezo, General Manager: +34 651 724 524
Tupl Agro — Antonio Manuel Adrián, General Manager: +34 610 046 024